Operational Market Update: Middle East Trade Lanes
03/03/2026
Liburnia is proud to announce an upcoming rebrand that will bring its operations closer together under a more unified identity.
The rebrand reflects Liburnia’s evolution from regionally separated operations into one connected international group. Previously operating through multiple regional entities and brands, Liburnia will now move forward with a clearer international presence, more unified communication, and streamlined digital infrastructure.
“Our operations have already functioned as one connected system for years. This rebrand finally reflects that reality,” said Marin Škufca, the group’s CEO. “That approach has become even more important as projects grow more demanding, timelines become tighter, and clients increasingly need partners that can react quickly, communicate directly, and take responsibility for the entire operation.”
As part of the transition, regional websites and email domains connected to Liburnia operations will gradually migrate to liburnia.com, ahead of upcoming international industry events, including Breakbulk Europe.
The new slogan, “Lifting Limits,” reflects Liburnia’s operational approach to complex logistics challenges – combining in-house expertise, technical coordination, engineering support, and on-site execution.
“Most stop at the limits. We move them,” added Marin Škufca. “This rebrand is not just visual. It reflects how we already work in practice – through fast decision-making, direct communication, and operational control across every stage of the project.”
Founded in 2004, Liburnia has grown into a European logistics asset-based logistics group with offices across five countries and a strong international partner network supporting projects worldwide. Today, the group combines project logistics, chartering, forwarding, port agency services, container logistics, air freight, and heavy transport into one coordinated structure.
In addition to its logistics operations, Liburnia continues developing sustainability initiatives through Back to Blu, a platform focused on environmental awareness, circular economy practices, and ocean protection.